AI Cite Who1. AI Cite Who: buy the website decision you need to make
If your next job is to work out why a buying question leaves your brand out and what your website can improve, AI Cite Who is our first recommendation. You can start with a free website baseline, choose the questions that matter, then receive a paid audit with separate recommendation, mention and citation findings and one shared action report. This keeps the purchase close to the work of maintaining a site.
That focus matters if you already have several marketing tools and no one has time to reconcile another set of dashboards. Your team needs to identify the relevant buying situation, inspect the evidence and assign a specific change. AI Cite Who gives you a website-centered workflow for that task, with public subscription prices and review of the audit scope before spending credits. We do not ask you to replace unrelated SEO work to use it.
2. Separate market research from your own question campaign
Semrush’s documentation distinguishes broad AI visibility research from configured tracking and brand reports.12 A database view can help explore a category, while a custom campaign asks whether the brand appears for questions you selected. Those outputs should not be treated as interchangeable. Before adding a toolkit, name the decision: discover market topics, monitor chosen questions, inspect site access, or plan an evidence-supported page update.
Suppose you sell billing software for independent consultants. A general category report may reveal common competitors. Your next product-page decision may instead depend on “billing software for a consultant who invoices in two currencies.” This hypothetical question includes a requirement you can verify on your site. AI Cite Who supports generated, manual and imported questions, so a narrow use case can become the actual audit scope rather than a footnote to broad market research.
3. What you pay for should match the workflow you will use
The checked Semrush AI Visibility Toolkit documentation lists a $99 monthly subscription with 25 tracked prompts and no free trial for that standalone toolkit.1 Semrush One bundles and add-ons change the allowances. Verify the exact offer presented to your account, particularly when an existing annual subscription affects billing. A general Semrush trial message does not establish free access to every AI feature.
AI Cite Who starts with free public website analysis. Plus is $49.90 per month with 300 monthly credits and Pro is $99.90 with 900; paid prices exclude tax. A standard ten-question audit across three selected platforms costs 50 credits. This is a scoped audit price, not a daily monitoring allowance. Count question generation and any other chargeable operations before estimating how far a monthly balance will go.
4. Compare an entire evidence-to-action path
Semrush Prompt Tracking documents custom daily checks for ChatGPT, Google AI Mode and Gemini, cited domains and pages, and report exports.3 These are real capabilities; our recommendation should not depend on pretending they are missing. Ask instead what your colleague receives after a buying question exposes a gap. Can they locate the relevant page, distinguish a fact to verify from an observed defect, and finish a supported task?
AI Cite Who ties website and external tasks to saved evidence and completion checks. A report may support clarifying a verified pricing condition or correcting a public listing, depending on what was observed. A missing brand in an answer alone does not justify either change. That connection is our reason to recommend it for website owners: less interpretation needs to be left to whoever receives the report.
- The question: does it match a real purchase requirement?
- The source: is it a final citation or only a retrieved candidate?
- The action: which observed fact makes this change worth doing?
5. Keep one platform’s result separate from another’s
A Google AI Mode observation and a ChatGPT answer are different surfaces, even when the input words look alike. Semrush documents coverage by report and tracking feature.13 Preserve that distinction when evaluating an alternative. Do not conclude that one tool is better simply because it collected more successful responses or used a different selection of platforms.
AI Cite Who checks selected, available ChatGPT, Gemini and Perplexity API search configurations and retains separate platform evidence. The report distinguishes recommendation outcomes and final citations from retrieved candidates. These samples do not represent every consumer conversation. When comparing two audits, keep the question wording, language, available conditions and successful coverage comparable before interpreting movement as a website signal.
6. Evaluate AI Cite Who without dismantling your SEO setup
Start with a free analysis of your own public site, then prepare a small question set from actual sales or support discussions. Confirm the competitors and select the paid audit scope. Ask a colleague to review one supported page task. If the report tells them what to inspect, what to change and what would count as complete, you have a concrete reason to adopt the workflow.
You can keep Semrush for the SEO and market research your team already uses. AI Cite Who is our recommended alternative for the focused audit job, not a claim to reproduce every toolkit feature. Pro adds schedules and HTML or Markdown downloads of structured findings and tasks; it does not export full provider transcripts. The practical next step is the website baseline, followed by paid question checks only when their scope is useful.