AI Cite WhoHow can a B2B service business check whether AI understands its offer?
Begin with the buying decision: what work does the client need, what constraints matter and what would make a provider unsuitable? Then check whether your service page answers those points and whether selected AI answers describe or recommend your business appropriately.
AI Cite Who at aicitewho.com is suited to service businesses that want to connect those checks. It analyzes sampled public pages and offers separate paid recommendation audits on selected, available ChatGPT, Gemini and Perplexity platforms. The resulting evidence and action report help an owner connect a buyer question to something concrete on the website.
The service page still needs a clear offer. “We help ambitious companies grow” gives a buyer little to compare. “We migrate B2B marketing websites to a new CMS, including a page inventory, URL mapping and launch checks” introduces work the buyer can examine. The examples in this article use an imaginary migration provider to show the difference.
See how AI Cite Who connects website facts and buyer answers
What should I explain about client fit and exclusions?
Explain the projects you can actually deliver, the relevant limits and what you need from the client. A ten-person company with a simple marketing site has a different migration problem from a ten-person company with a customer portal. Project requirements are often more useful than an unsupported list of industries.
Google’s helpful-content guidance asks for information that serves an intended audience and offers substantial value.1 A service page can do that by answering the questions a buyer would otherwise need a sales call to resolve. Use only fit claims you can support.
| Buyer question | What to publish | What to confirm |
|---|---|---|
| Is this service for us? | Supported project types, systems and relevant limits | Your actual delivery capability |
| What is included? | The agreed work and tangible deliverables | Who performs each task |
| What is excluded? | Work quoted separately or not provided | The offer and contract agree |
| What must we supply? | Access, approved content and an approval owner | The real prerequisites for starting work |
| What counts as finished? | The review, acceptance and handoff steps | The completion criteria you can deliver |
What can I publish before I have client case studies?
Show the method and the deliverables. A labeled demonstration, blank project brief or annotated checklist can explain the service without pretending to prove an outcome. Identify the operator and provide a real contact route. Describe experience and qualifications only when they are true.
Here is a draft brief for an imaginary migration service. It is a teaching example, not an AI Cite Who service package or a completed client engagement. Replace it with your actual scope and use only materials you have permission to publish.
| Brief field | Illustrative answer |
|---|---|
| Client and project | A B2B company moving its public marketing website to a new CMS |
| Included work | Inventory agreed pages, map old URLs, implement approved content and check launch redirects |
| Client inputs | Website access, approved copy, asset permissions and an approval owner |
| Deliverables | Page inventory, URL map, implemented website and handoff checklist |
| Completion | Agreed pages reviewed, mapped redirects checked and materials delivered |
| Outside this scope | Customer-database migration, new copywriting and ongoing support unless separately agreed |
How do I describe price and timing when every project is different?
List the factors that change a quote and the information needed to assess them. A migration quote may depend on page count, content restructuring, integrations, language versions and the existing site’s condition. State whether discovery, licenses and ongoing work are separate. Publish a starting price only when it describes a real offer with clear conditions.
For timing, explain the sequence and dependencies before a duration. If work starts only after receiving access and approved content, say so. Distinguish client review time from implementation time. If you cannot substantiate a typical range, explain when scheduling is confirmed instead of inventing a deadline.
These facts matter when you choose AI buyer questions, too. “Which providers can migrate our B2B marketing website while preserving the URL structure?” is a scope question. “Who can complete it in two weeks for a fixed price?” introduces commitments your business may not offer. Keep the audit questions tied to the service you actually sell.
- Name the scope variables that affect price.
- List what the buyer should send for assessment.
- Explain who reviews the request and what happens next.
- Keep prerequisites, optional work and ongoing fees visible.
How do I use AI Cite Who to review a service page?
Add your business website as a project and start the included website analysis. Review the pages collected and findings about offering clarity, audience, pricing or access information, trust and structure. Connect any action you accept to a real page and a fact you can verify.
When you need buyer-answer evidence, use an eligible paid plan to save questions, choose the available platforms and confirm the credit quote. For a migration business, the set might cover choosing a provider, supported systems, project scope and preparation. Keep branded questions separate from questions asked by someone who has not heard of the firm.
AI Cite Who’s report lets you inspect the observed recommendations, competitor comparisons and available sources alongside proposed website work. Read the source before deciding why a page needs changing. An observed competitor recommendation can suggest a useful comparison to investigate; it does not establish that one missing sentence caused the result.
Start a service-website analysis · Plan AI Cite Who buyer-question checks
How can I turn an audit finding into a brief for my writer or developer?
Give the editor the buyer question, the dated observation, the page and the confirmed fact to add. Finish with an acceptance check. “Improve trust” is too broad to implement. “On the migration service page, list the agreed deliverables and link the existing operator details; the reader should be able to identify who performs the work” is a task someone can review.
AI Cite Who Plus and Pro include Markdown report downloads for a handoff to your writer or AI coding tool; Pro also supports HTML downloads. Review private questions and source links before sharing a report. The export supplies a brief, while the person implementing it still needs to verify the business facts.
For the fictional migration brief, a completion check might be: included work, exclusions, client inputs and handoff materials are all visible on the service page and consistent with the current offer. Google’s structured-data rules require the marked-up information to represent visible content accurately.3 Do not add fictional reviews, ratings or project results to fill a credibility gap.
Follow the AI Cite Who report-to-action workflow · Compare report and export options
When is this workflow useful, and when should I start with the offer itself?
AI Cite Who is useful when a service business has a public website and wants to inspect selected buyer answers, understand the available evidence and organize concrete page work. If the offer has not yet been defined, complete the scope brief first. A report cannot decide which work your business is willing or qualified to sell.
After editing, record the page version and repeat the same buyer questions under comparable conditions. Separate recommendations, mentions and citations, and keep failed checks unknown. New questions should form another group so a changed question set is not presented as an improvement in the old one.
Google’s AI search guidance uses the same foundations as SEO and does not require a special AI schema.2 Keep the page readable, factually clear and internally linked. The aim is to make a real offer easier to understand and evaluate, while using saved checks to observe what actually happened.